Managing your social media accounts can take up a lot of your time and effort — and as a business owner, chances are you have something more important to do. If your day is filled with optimizing sales and managing employees, social media may be the least of your concerns at the moment. However, you have to realize that today, social media is one of the most powerful branding tools in the world. This means you shouldn’t completely neglect the idea of trying to work on it.

If you’re looking to improve your social media strategy but you don’t have the manpower or expertise on the matter, a virtual assistant may be your best bet.

Here are five reasons why a virtual assistant is crucial to the success of your social media campaign:

1. Saves Time and Effort

The most important metrics in social media are brand awareness, engagement, and reach. The goals for these metrics can only be met with consistent work and constant adjustments of your campaign. As a growing company, it’s typically not the best use of your time and budget to hire a dedicated, full-time social media manager. That’s not a problem you’ll likely run into when you work with a VA, as they require minimal resources and can be assigned to focus on one single task.

This means consistency and expertise are something they are dedicated to delivering, and that will surely yield a better payoff than if you were to train an employee to do it. You can have more than one VA to promote more content, adjust your ad targeting, and do market research. No matter what you’re looking to do with your social media campaign, your VAs can get it done for you.

The trick is to clearly and effectively communicate with your VA, as they have to understand your brand concept and messaging in order to maximize your social media success.

2. More Timely Posts

If you post on random times at your convenience, your followers won’t know when to expect your content. This will result in engagement rate fluctuation on each post depending on when you post your content. You have to know when is the best time to post your content and stick to that timeframe. The problem with that is you don’t always have time to do it, so your valuable content gets pushed back further and further until it loses relevance. If this is a problem you’re struggling with, maybe it’s time to hire yourself a VA. They can help you do research for your content, make infographics that convey the idea, and most importantly, keep your posting schedule consistent and regular. While there are lots of great tools for managing social media and post, someone still has to maintain the content, schedule, and quality. This is a great job for a VA.

3. Better Engagement

Another critical aspect of social media management is audience engagement, and the administrator has a lot to do with the effectiveness of this. If the admin sounds like a robot, or if they rarely ever interact with followers, your audience can quickly lose interest in your page and your brand. A VA can ensure you are always interacting with your audience and provide them with good customer service and great brand experience. This way, you can be sure that no matter which direction you’re hoping to take your page, there will be a group of followers waiting to support you as you have supported them.

4. Improved Ad Targeting

Social media marketing is one of the most powerful tools in the market at promoting your products and brand. Thanks to the extensive and detailed ads targeting tools and analytics tracker within most platforms, you can fine-tune your advertisements to have maximum return on your investment. Your VA can help you research how you should look to target your ads and implement these changes.

5. Real-time Adjustments to Campaign

Another great benefit of having a dedicated VA is they can monitor your campaign to ensure you are getting the best results possible. Analytics and KPIs tell you a lot about how your campaign is doing and how to improve it, but it can be a lot of work to track what’s happening at all times. A dedicated VA can help you to track these numbers and make adjustments as needed so you can always stay ahead of the game in the marketing department.

My BTLR's virtual assistants can help you get your social media strategy on track. Call us today to find out how.