How AI + a Virtual Assistant Can Help Your Growing Business Work Smarter

Running a growing business often feels like a never-ending race against time. From handling customer inquiries to managing marketing, bookkeeping, scheduling, and everything in between—it’s a lot. That’s where the powerful duo of AI + a virtual assistant (VA) comes in.

At My BTLR, we believe in an “Optimal Fit Approach.” That means pairing great businesses with high-performing virtual professionals—but we also recognize that leveraging technology alongside human talent is the real game-changer.

Here’s how AI + a VA can help your business punch above its weight:

1. Automate the Mundane, Focus on the Strategic

AI tools can take over repetitive tasks—think inbox triage, basic customer service, calendar booking, data entry, and invoice reminders. But what happens when a customer issue isn’t straightforward? Or when you need someone to apply judgment? That’s where your VA steps in.

Together, they form a system where AI handles the routine, and your VA focuses on high-value work that drives your business forward.

2. Supercharge Productivity Without Adding Headcount

Hiring a full-time team for every function is expensive. A virtual assistant empowered with AI can do the work of multiple people in less time and at a fraction of the cost. Tools like ChatGPT, Grammarly, and Notion AI can speed up copywriting, editing, research, and more—especially when your VA knows how to use them efficiently.

3. Make Smarter Decisions, Faster

Your VA can gather data, build dashboards, and summarize insights using AI tools like Tableau, ChatGPT, or Excel plugins. Whether it’s competitor research or analyzing customer feedback, you’ll have better info at your fingertips—and a real human helping you make sense of it.

4. Streamline Customer Experience

AI-powered chatbots can field simple inquiries 24/7, but they can’t always solve real problems. With a VA in place, customers get a real person when they need it. Together, AI and your VA create a responsive, personalized experience that builds loyalty.

5. Scale Without the Growing Pains

Need to launch a marketing campaign, set up a CRM, or manage online orders? Your VA can use AI to get it done faster and more accurately. From designing presentations to proofreading contracts, AI helps your VA get more done in less time—so your business can scale with confidence.

The Bottom Line: It’s Not AI vs. Humans—It’s AI with Humans

AI is a tool. Your VA is the difference-maker. When you pair the two, your business becomes more agile, efficient, and capable of growth without adding complexity.

At My BTLR, our virtual professionals are tech-savvy, AI-fluent, and handpicked to match your business needs. If you’re looking for smart, flexible support that helps you do more with less—we’re ready to help.

Connect with Us Today!

Why PE and VC Firms Are Turning to Fractional Talent in 2025

In today’s fast-paced investment landscape, private equity (PE) and venture capital (VC) firms are rethinking how they build operational capacity—both internally and across their portfolio companies. The traditional model of hiring full-time executives early in a company’s growth cycle is increasingly being replaced by a smarter, leaner approach: fractional talent.

Whether it’s a part-time CFO, a seasoned Chief Operating Officer on contract, or a highly skilled virtual executive assistant, fractional professionals are transforming the way investment firms operate—and delivering serious ROI.

Why Fractional Talent Makes Sense for PE and VC Firms

Let’s face it: hiring full-time executives is expensive, time-consuming, and often premature for early-stage or underperforming assets. Fractional talent fills the gap by offering:

• On-demand expertise

• Faster onboarding

• Lower overhead

• Access to top-tier talent without full-time commitments

These professionals aren’t just “temp” help—they’re experienced operators who bring structure, strategy, and immediate impact.

Common Use Cases: Where Fractional Talent Makes the Biggest Difference

Fractional CFOs

Perfect for:

• Fund administration

• Investor reporting

• Budgeting, forecasting, and cash flow planning

• Exit preparation or due diligence

Many portfolio companies lack finance leadership until a transaction is on the horizon. A fractional CFO provides that leadership—without burning capital too early.

Fractional COOs

Best for:

• Scaling operations

• Creating repeatable systems and processes

• Managing transitions post-acquisition

• Driving organizational accountability

Need someone to build infrastructure before a full-time operator is ready? Fractional COOs are the bridge.

Virtual Executive Assistants

Ideal for:

• Scheduling across multiple time zones

• Investor communications

• Research and data entry

• Keeping founders and partners focused on high-leverage work

At My BTLR, our VAs are curated and battle-tested for working with high-performing executives and founders. It’s not just about admin—it’s about mental clarity and productivity.

How Investment Firms Use Fractional Talent Internally

It’s not just portfolio companies that benefit. PE and VC firms themselves are tapping into fractional support to:

• Run lean back offices

• Get operational support without bloated headcount

• Access finance, HR, and marketing specialists during growth spikes or fundraising cycles

With investor expectations higher than ever, having flexible resources that can scale up (or down) as needed is a strategic advantage.

The Results Speak for Themselves

Firms that embrace fractional talent often report:

• Faster time-to-value on portfolio interventions

• Better financial controls and forecasting accuracy

• More agile responses to operational challenges

• Less burn and dilution for founders

Simply put, fractional doesn’t mean lower quality—it means higher efficiency.

Why My BTLR Is the Preferred Partner for PE and VC Firms

At My BTLR, we take a curated, consultative approach—what we call the Optimal Fit Method. We match each firm or portfolio company with the right talent, not just available talent.

Our bench includes:

• Former Big Four and investment firm CFOs

• Operators with successful exits under their belt

• Elite virtual assistants with experience supporting high-stakes executives

• And we don’t just make introductions—we stay engaged to ensure performance, fit, and ROI.

Final Thoughts

The old model of staffing and leadership doesn’t align with the speed, volatility, and capital discipline required in today’s investment world. Fractional talent is the future—and the future is now.

If you’re a VC or private equity firm looking to unlock capacity without compromising quality, My BTLR is ready to help.

Want to learn how we support investment firms like yours? Contact us today for a confidential consultation.

How to Leverage a Fractional IT Contractor for Your Business

For growing businesses, technology is both an enabler and a challenge. You need robust IT infrastructure, cybersecurity, and system integration to remain competitive, but hiring a full-time IT professional may not be practical or affordable. This is where a fractional IT contractor can be a game-changer.

A fractional IT contractor is a highly skilled IT professional who works with your business on a part-time, contract, or project basis. They bring deep expertise without the overhead of a full-time hire, allowing your business to scale efficiently while maintaining a strong IT foundation.

Benefits of Hiring a Fractional IT Contractor

1. Cost-Effective IT Expertise

Hiring a full-time IT professional comes with a significant salary, benefits, and training expenses. A fractional IT contractor allows you to access top-tier IT talent without the financial burden of a full-time hire. You pay only for the hours or projects you need, making it a budget-friendly option for growing businesses.

2. On-Demand Access to IT Support

Businesses often face IT challenges that don’t require a full-time employee but need immediate attention—whether it’s troubleshooting network issues, implementing new software, or addressing cybersecurity threats. A fractional IT contractor can provide on-demand support, ensuring minimal downtime and seamless operations.

3. Scalable IT Solutions

Your IT needs may fluctuate depending on business growth, seasonal demands, or new projects. A fractional IT contractor offers scalability, allowing you to adjust IT support based on your evolving requirements. Whether you need temporary IT leadership, cloud migration support, or cybersecurity consulting, a fractional professional can step in as needed.

4. Specialized Skill Sets

Many small businesses rely on generalist IT support but may need specialized skills for specific challenges. A fractional IT contractor brings niche expertise in areas like cloud computing, data security, compliance, and network infrastructure, ensuring that your business has access to the right skills at the right time.

5. Enhanced Cybersecurity & Compliance

With rising cyber threats and evolving data regulations, businesses need to prioritize cybersecurity and compliance. A fractional IT expert can:

• Assess and strengthen your cybersecurity posture

• Implement industry best practices for data protection

• Ensure compliance with regulations like GDPR, HIPAA, or CCPA

• Conduct risk assessments and develop incident response plans

How to Effectively Utilize a Fractional IT Contractor

1. Identify Your IT Needs

Start by assessing your current IT challenges. Are you struggling with slow systems, outdated software, security vulnerabilities, or lack of IT strategy? Clearly defining your pain points will help you determine the scope of work for your fractional IT contractor.

2. Choose the Right Contractor

Look for an IT contractor with:

• Experience in your industry

• Certifications relevant to your IT needs (e.g., AWS, Cisco, Microsoft, cybersecurity credentials)

• A proven track record with similar businesses

• Strong communication skills to work seamlessly with your team

3. Set Clear Expectations & Deliverables

Define key deliverables, timelines, and communication processes upfront. Whether you need:

• A part-time IT consultant for ongoing support

• A cybersecurity expert to review vulnerabilities

• A cloud migration specialist for infrastructure upgrades, having a well-defined contract will ensure alignment and efficiency.

4. Integrate Them Into Your Team

Although they work fractionally, your IT contractor should feel like a trusted part of your business. Provide access to necessary systems, schedule regular check-ins, and ensure they understand your business objectives.

5. Leverage Their Strategic Insights

A great fractional IT contractor does more than just fix issues—they help optimize your IT strategy. They can guide long-term technology planning, recommend cost-effective solutions, and align IT investments with business growth.

When Should You Hire a Fractional IT Contractor?

Consider bringing in a fractional IT contractor if:

• You can’t justify a full-time IT hire but need IT expertise

• You experience frequent IT issues or security concerns

• You’re undergoing digital transformation (e.g., moving to the cloud)

• You need temporary IT leadership (e.g., a fractional CIO or IT director)

• You’re in a highly regulated industry with compliance needs

The Bottom Line

A fractional IT contractor offers the flexibility, expertise, and cost-effectiveness needed to keep your business running smoothly without the overhead of a full-time hire. Whether you need IT strategy, cybersecurity, cloud solutions, or ongoing support, leveraging a fractional IT professional can help you stay competitive and secure while focusing on what you do best—growing your business.

Need IT Support?

If you’re considering fractional IT services, My BTLR’s curated Optimal Fit Approach ensures you get high-quality IT professionals tailored to your needs. Let’s talk about how we can enhance your IT infrastructure and security today!