The music industry is quickly changing. With the advent of new technology and social media, you can now connect and engage with your audience faster and broader than ever before. However, in doing so musicians and music entrepreneurs are often engaged with a significant workload. They are overextended as they attempt to learn all the things needed to manage their careers and businesses. From bookkeeping to promoting to social media and all that is in between, there is a lot to do.
Many artists don't have the time or experience to manage things other than performing, recording, writing, and creating. From setting up a website to understanding which platforms work best to booking gigs and livestreams, various musicpreneurs and business owners are looking for assistance in taking their business and persona online and into multiple markets to serve their audience.
If you are too far extended, and daily tasks keep you from developing your career or business, you might consider engaging a virtual assistant to help. A virtual assistant (VA) is exactly that – an assistant (think personal assistant, executive assistant, admin, and so forth) who works remotely and handles specific tasks. They help manage various undertakings so you can concentrate your time and energy on the creative side of your business. Virtual assistants have specialties in many areas such as data entry, email management, calendar management, social media management, Search Engine Optimization (SEO), website maintenance, and copywriting – you name it and there's a VA out there who can do it for you.
We’re sure you're thinking, "But a VA costs money and I just don't know whether I can afford it!" We get it. You may be thinking you're simply not generating enough income to bring on an employee. However, consider this: if you could eliminate the day-to-day tasks that take up all your time and focus on the big picture – connecting with your audience, launching new music, and doing the activities that will help your business grow and scale – what would your revenue and profit look like then? Could you afford a VA now? We’re not saying contract a VA full-time, but a few hours a week might be just what you need. You also don't need to stress over office or (most) technology overheads with a VA. VAs bring their own laptops, phones, hardware, and frequently software. You just need to give access to the platforms or software you use for your business (think WordPress, ConvertKit, Canva, and so forth).
“If you could eliminate the day-to-day tasks that take up all your time and focus on the big picture – connecting with your audience, launching new music, and doing the activities that will help your business grow and scale – what would your revenue and profit look like then? ”
Think about everything you do in a day – it's a lot. Do you have enough time to grow your business with all those repetitive day-to-day tasks? If you could take even half of those tasks off your plate, how much would your business grow? A virtual assistant can take all those day-to-day tasks off your plate so you can work on your music business instead of in your business. You'll have enough time to grow and scale, to write and record, and to work on the things that truly matter to you. You won't be weighed down by the complexities of writing and distributing blog posts, streamlining your website for the best SEO, composing show notes for your podcast episodes, or sifting through junk emails to get to what's important. With a virtual assistant handling the repetitive and day-to-day tasks, you'll be significantly more productive and have enough time to concentrate on the significant (and most rewarding) pieces of your business or music.
At My BTLR, we can help. We’ve been providing virtual assistants to musicians since 2016. We understand your world and know how to help. Interested in learning more? Contact us today.