Social media presence is vital if you are running a small business. It can increase your sales, widen your market, and generate new leads. However, finding the time to boost your social media presence by yourself can be a challenge, considering when you have other tasks you need to accomplish in running the business.
Thanks to an increasing number of outsourcing hubs, small business owners can now delegate the time used for social media to a reliable virtual assistant. This way, you can focus on more important tasks at hand, such as developing and executing successful marketing plans. Virtual assistants can give you more flexibility and freedom since your to-do lists will be lessened, and the pressure of completing the tasks yourself will be reduced.
Tasks of a Social Media Virtual Assistant
As your business expands, you will have less time to focus on the growth of your social media accounts. If these accounts are not monitored, your social media presence will diminish, posts will be reduced, and customer queries and feedback will go unanswered.
In today’s world, not paying attention to your social media presence is like digging your own grave. With the help of a social media VA, your small business will have the same advantage as the other big companies. A virtual assistant is an ambassador who can communicate and reach out to your leads, consumers, and other subscribers, requiring only a little involvement on your part.
The right choice of VA, proper training and your commitment to track and support your brand ambassador will be beneficial in the success of your small business. A social media virtual assistant can perform crucial tasks, such as:
Researching on trends
Generating ideas for page posts
Researching for content
Drafting social media content
Managing campaigns
Tracking and commenting on feedback
Monitoring and reporting social media metrics
Scheduling content posts
Updating social media profiles regularly
Analyzing and reporting competitor activity
Managing Facebook Ads
Creating and sending out monthly newsletters and promotions
Below are three benefits that you will receive from hiring a social media virtual assistant:
Getting More Work Done — When you delegate some of the critical tasks to your social media VA, you can have more time to focus on other aspects of the business. While your VA handles your social media presence, you can focus on business strategy and growth.
No Operational Expenses — Most social media VAs are outsourced, and they work from their own space, which means there is no need for additional operational costs. Office supplies, furniture, desks, and equipment are no longer required when hiring a VA.
Content Research Management — Staying ahead of current trends and continuous market research can give you an edge over your competitors. The right data is key when making pertinent decisions, so research is important to unlock this data. A social media VA will be able to conduct daily research on behalf of your company and present these data with insights you can apply to craft strategies for growth.
A social media virtual assistant can offer more benefits to your small business. Most customers today often check a business’ social media before engaging. When you hire a skilled social media VA, you can benefit from improved productivity without increasing your overhead costs.
If you are looking to hire a virtual assistant, get in touch with My BTLR now! We can help you find the right assistant you need based on your industry and profession at an affordable price.